An innovative prevention strategy is being highlighted in news stations across Lawrence and the Kansas City Metro area this week: Fake ID 101. The project, led by the New Traditions Coalition of Lawrence, utilized Facebook to identify and connect with minors looking for fake IDs. When the minor clicked on the Facebook ad for a fake ID, the minor was linked with the New Traditions Coalition website. According to the coalition, 5,247 people responded to the ad over a 60-day period last semester.
Check out this news clip about the project: http://www.kmbc.com/video/27116850/detail.html
Although the project was innovative and made creative use of social media, it also begs the question of ethical prevention strategies. Do you think the coalition found a novel way to make contact with this 16-20 year old demographic, or did it overstep its boundaries?
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